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Complete Guide to LinkedIn Ads in 2024

Linkedin inorganic

Looking forward to expanding your audience base? Use LinkedIn Ads for business growth and drive organic traffic, new leads, and more. But don’t make decisions in haste, as without careful planning, advertising on social media can feel like shouting into the void.

Therefore, it’s always advised to craft a foolproof strategy and guarantee your brand voice makes its way to the right audience. In this comprehensive guide, we’ll cover different types of LinkedIn ads and a few tips and tricks to make the most of them. Without further ado, let’s get into it. 

What are the Different Types of LinkedIn Ads?

While using LinkedIn Ads is one of the best ways to expand your business, choosing the right type can make all the difference. Hence, we’ve compiled a few different types of LinkedIn ads you can choose when setting up your paid content. Let’s have a closer look. 

  • Sponsored Content

Sponsored Content should be the first thing to add to the business growth plan via LinkedIn. It shows up in your user’s feed, whether they are accessing their account on mobile or desktop. 

LinkedIn called these ads “promoted” to distinguish it from the ordinary content. It offers multiple ad format options, including Event Ads, Video Ads, Single Image Ads, Document Ads, Carousel Ads, and more. 

  • Dynamic Ads

Dynamic ads are meant to speak to the audience directly and often appear on the right rail of LinkedIn. These include personal details of the business, including logo, owner’s name, and other relevant details. 

Dynamic Ads are further classified into sub-categories, such as Follower Ads, Spotlight Ads, and Sponsored Ads. 

  • Text Ads

The next type of LinkedIn Ads for business growth is Text Ads. It’s more like PPC advertising on LinkedIn and appears along the top and right-hand side of LinkedIn’s desktop feed. 

Text Ads are effective if you are looking to build strong leads with a professional demographic. 

  • Lead Gen Forms

Businesses can use Lead Gen Forms to gather information from the target audience. It uses pre-filled forms and gives insights into what your potential leads are thinking about your business. The information can be further used in sponsored messaging or content campaigns. 

How To Start Advertising on LinkedIn For Business Growth?

LinkedIn Ads are a vital addition to growth strategies for business. It can reach the potential user base and engage them deeply. However, getting started with LinkedIn advertising is a strategic step toward elevating your digital footprint, and therefore, you must walk through the step-by-step instructions to get started. 

Scroll down and find out how to begin LinkedIn Advertising to expand your business. 

  • Create a LinkedIn Company Page

Let’s begin with creating a business page on LinkedIn to establish your presence. Make sure to add all the relevant details about your business, as it serves as a base from which all your ads will be launched. 

  • Access LinkedIn Campaign Manager

Once you have created a LinkedIn page for your business, navigate to the LinkedIn Campaign Manager. It is a central hub for managing your LinkedIn ads and will help you set up your advertising campaigns.

  • Set Up Your Ad Account

Use the LinkedIn Campaign Manager and set up your ad account effectively. Choose the right currency in which you want to make payments and associate your page with the account.

  • Choose your Target Audience

Be mindful that LinkedIn Ads for business growth will work only if you choose the right target audience and define your campaign’s objective. Decide what you want to achieve and get the target audience based on the location, industry, and more to make your ads deliver real-time results. 

  • Select the Ad type

As already discussed, there are multiple types of LinkedIn ads, each with its unique features and benefits. Hence, choosing the relevant ad type to match your business requirements and budget is mandatory. 

  • Create an Ad

Once you select the ad format, it’s time to create an advertisement. Be mindful to include relevant content, images, or videos to resonate with your target audience. Don’t forget to create a clear call-to-action for gaining results.

  • Review and Launch

Finally, it’s time to review your LinkedIn ad and launch. Make sure the details are correct and your ad is well-optimized for performance. If everything seems fine, launch your campaign, and you will be good to go. 

Summing Up

LinkedIn Ads for business growth can make or break your online performance; hence, monitor them carefully and see if they are delivering the desired results. Always utilize LinkedIn’s targeting tools to ensure your ads reach the most relevant audience. Also, keep up with the new features to maintain the quality of your ads. 

Complete Guide to LinkedIn Ads in 2024

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