Ever wondered about monetizing your blogs and earning a few extra dollars? Why not make money off of your passion project? Well, you can simply do so by using Google AdSense. While it’s not the only advertising service, it’s still one of the popular options you’ve most likely heard of. However, before you initiate the process, learn about Google AdSense and SEO first to avoid any trouble later on.
So, how does Google AdSense actually work, and does it help SEO to boost your website’s visibility? If you are struggling with these queries and looking for answers, this guide might help you. Here, we’ll discuss everything about this advertising service, its relation with SEO, and how it actually works. Scroll down the page and find out the details here.
What is Google AdSense?
Google AdSense is an advertising program that you can use to monetize your blogs and make money. It allows website owners to display ads on their website and earn money when their website visitors click on or view the ads.
AdSense is a popular choice for website owners looking to earn a few extra dollars. It’s easy and free to use while offering a passive income stream for website owners. You can use AdSense in conjunction with other digital marketing tools to achieve your goals. Besides website, you can also setup a Google AdSense YouTube account to monetize your channel and earn money.
But while AdSense allows users to earn money by displaying ads, it has nothing to do with the organic traffic or search engine rankings. You cannot use AdSense as a standalone factor for SEO, as Google never uses it as a ranking factor. Still confused? Scroll down and learn more about this advertising platform and how you can make the most of it.
How Google AdSense Works?
You must be thinking that you can just register your website on Google AdSense and start displaying ads to earn money. Well, that’s not how it works. To use AdSense for your benefit, Google first has to approve your website. Unfortunately, Google has not disclosed its metrics for approval, so you can just try your luck and see if your website is eligible for display ads.
Let’s find out step-by-step instructions to get a Google AdSense website and earn money.
- To get started, a website owner must create an account and provide some basic information about the website.
- Google reviews your website and approves it if it has unique content and if it complies with Google AdSense’s policies.
- Once it gets approved, you can arrange for ads to appear on the website.
- A website owner can choose what types of ads they want to run on the page.
- Google AdSense uses advanced algorithms to match the content of a website with the most relevant ads.
- You, as a website owner, can control the type, size, and placement of the ads displayed on your website.
- Once you are done with this, it’s time to post the ad. You can do so by adding the code provided by Google.
What are the Pros and Cons of Using Google AdSense For Your Website?
Google AdSense comes with both pros and cons for website owners; hence, it’s important to check out both ins and outs of this platform to avoid the hassle later on. Let’s have a closer look.
Pros
- Easy to set up: Using Google AdSense is easier than you think. You can simply start displaying ads after a simple signup and site verification process.
- A wide range of ad options: There’s no shortage of Google Ads to choose from. You can easily select the ad relevant to your website and improve the likelihood of earning money.
- Access to a large pool of advertisers: Advertisers globally use Google Ads to bid on your ad space in real-time, which means you have enough opportunities to sell more ads and higher bids.
- Regular payments: Google AdSense is a reliable platform that offers regular payments as long as you meet the minimum monthly threshold. In case you don’t, then the amount you earned carries over to the next month.
Cons
- Limited or no control over ad content: While you can choose the type of ad you want to display on your website, you have limited or no control over the ad content. This means that the ad content might not align with your brand or audience preferences, thus yielding no positive outcomes.
- Minimum payout threshold: One of the disadvantages of using Google AdSense for a website is that you have to meet the minimum threshold of at least $100 to get regular payments. This threshold may vary according to your location and currency.
- Risk of invalid clicks: Your AdSense account may face suspension if Google detects unusual click patterns.
- Can impact user experience and SEO: Too many ads may impact the user experience negatively, thus influencing AdSense SEO. Be mindful that your user experience is directly related to the rankings; hence, use these ads appropriately.
How Much Do You Earn with Google AdSense?
Now that you know the basics of Google AdSense, let’s find out how much you can earn with this platform or how much AdSense pays its customers.
First of all, since Google doesn’t release all of the metrics it uses for displaying or verifying a website, it’s hard to project your earnings with this platform. Also, the money you earn with Google AdSense simply depends on the number of ads, your traffic, and the clicks you get, so there’s no clear idea of your earnings beforehand.
Generally, you can earn $0.20 to $15 per click, depending on the type of ad you are displaying on the website. Use the Google AdSense Calculator to check your monthly revenue to avoid any fuss later on.
Is Google AdSense and SEO Related?
Wondering what the relation is between AdSense and SEO, or does Google AdSense help SEO? Well, the answer is NO. While AdSense is a Google product and helps website owners earn money, it has nothing to do with your site’s SEO rankings.
Google itself confirms that participating in AdSense or monetizing your website doesn’t impact your site’s position in the SERPs. The search results are unbiased by Google’s relationships with paying advertisers and publishers.
Simply put, if your competitor is using Google AdSense and you don’t, or vice versa, then you don’t have to worry about it as it won’t affect your SEO rankings at all. Besides, having too many ads on your website can sometimes impact the SEO negatively, since it influences the user’s experience.
Summing Up
That’s all about Google AdSense and SEO, and how it can help you earn money. Google AdSense is a leading advertising platform that helps you monetize your website and earn a few extra dollars using your traffic. However, this platform has strict policies to ensure that the ads displayed on your website are relevant to your niche. Besides, website owners must keep in mind that having an AdSense account has nothing to do with their rankings.
If you want to take your website to the top of the SERPs, you should contact the best SEO agency in Delhi, Xntrova Technologies, and get results. Our experts are just a call away.
