10 Types of Propaganda Used in Advertising

Gone are the days when organic techniques were used to be enough to reach the potential audience, as now is the time when marketers have to use something more targeted to attract customers. That’s where Propaganda Ads come into the role. The advertisements influence customers and clients in making decisions in your favor, thus pushing sales and conversions.

However, the concept of these ads isn’t as simple as it may sound. Multiple types of propaganda advertisements help different businesses achieve results. So, do you want to know these ads in a bit of detail? Continue scrolling the page and find out more about the 10 types of propaganda ads. Let’s have a closer look.

What are Propaganda Ads?

Before we jump into types of propaganda commercials, let’s understand the concept in a better way to get a complete idea.

Advertising propaganda is a new tactic by marketers that uses persuasive techniques to promote specific products or services. Simply put, it is mainly done to influence the buying decision of the customer in order to increase sales.

These ads help promote a specific viewpoint that’s beneficial for enhancing brand reputation. But while these commercials are beneficial for improving conversions, their usability or appropriateness is still a subject of debate.

What are the 10 Types of Propaganda Ads?

Now that you know about propaganda advertising , let’s outline the 10 types of propaganda ads generally used in commercials. Scroll through these options and make a choice wisely.

1. Stereotyping Propaganda

A stereotype is an assumption applied to specific people. When using Stereotyping Propaganda, ads either talk about support or challenge that idea to gain attention. The target audience is the people who want to be associated with stereotypes.
These ads cite gender beliefs and push them to attract people to join a campaign. The more people get attracted, the better your sales will be.

2. Card Stacking

One of the famous propaganda techniques used in commercials is card stacking. It intentionally accentuates one point while downgrading others to create a blind spot. In simple words, you can say that these ads generally prioritize the positive over the negative to attract the audience.

All contemporary advertising is an example of card stacking. Digital marketers widely use this technique, making it ideal for businesses persuading huge audiences.

3. Bandwagon

Another leading example of Propaganda ads is Bandwagon advertising. This attempts to encourage the target audience to jump on board so that they don’t miss out on opportunities others are enjoying. Basically, it works on people’s FOMO emotions.

Bandwagon advertising mainly focuses on including the target audience to create interest in what life might be like with claimed products or services.

4. Transfer Technique

This advertising method aims to unjustifiably link the audience’s associations to a totally unrelated idea, thus encouraging the intended audience to draw incorrect conclusions. One of the leading examples of Transfer propaganda advertising is the Dodge Challenger commercial in which the first president of the USA is seen driving the vehicle.

Simply put, this technique links emotions to a completely unrelated subject with the motive to establish a connection to a said product.

5. Glittering Generalities

 

Also known as Sparkling Generality, this propaganda ad persuades the audience to support a specific product, service, or idea to make it stand out. In this type, marketers generally use fancy words to create a positive aura around their product.

Glittering generalities use powerful language to create hype about a particular product or service.

6. Fear Appeal

The name of this propaganda advertising is self-explanatory. Such advertising uses a serious threat against the target audience to create a fear appeal. The purpose is simple – using fear to persuade that target audience to buy that specific product or service.

However, unlike other advertising, the chances of its success depend on the audience only. Not all fear appeals succeed in influencing the buying decision. Sometimes, it backfires the product and creates a negative appeal.

7. Plain Folks

This propaganda advertising technique is used to attract regular people and persuade them to buy the product or service. Unlike other advertisement and propaganda examples, these ads only demonstrate the uses and benefits of using a specific product or supporting a specific notion.

Advertisers show that a product or service has universal appeal by presenting it as the most useful product ever. All celebrity endorsements are an example of Plain Folks advertising.

8. Name Calling

It is one of the oldest propaganda ads on the list and is still ruling the commercial world with its high significance. Name-calling is when you call something or someone by a negative name to create a bad image.

It’s about making a notion or a product bad without any facts or data to back it up. Most companies use name-calling to promote their products by directly calling their competitors bad or not worthy.

9. Repetition Propaganda

Still looking for more examples of propaganda advertising? Well, we cannot overlook Repetition Propaganda while explaining these commercials. Just like name-calling, it is one of the oldest tricks to attract an audience and influence their buying decision.

It’s all about repeating the same idea or notion over and over again to drive the product in the subconscious mind of buyers. This technique works because our mind is wired to remember patterns when it is presented multiple times.

10.Testimonial Propaganda

Last but not least is the Testimonial Propaganda. Testimonials are those personal stories that you hear in commercials or customer feedback who gives approval for the product. The entire idea is to create a positive image of that product and enhance trust so you can buy it without thinking twice.

Summing Up

That’s all about different types of propaganda ads. We hope our guide has helped you understand about the basic objective and different types of propaganda advertising you can use for your business. Each type has its own benefit and target audience, so you must select the option that goes well with your audience and business. If you are new to this concept, hire the best advertising company in Delhi and let their experts make a selection for you.