Have you recently brought your hotel’s website to the internet and are wondering how to attract traffic and enhance awareness? Well, in that case, you must initiate SEO for hotels to attain organic results and drive direct bookings. Be mindful that SEO is the key to staying ahead of the competition, because this technique is the sole option to bring traffic to your website.
So, are you ready to attract more guests to your hotels and drive direct bookings? Continue scrolling the page and find out all the details about the SEO for the hotel industry here. The guide compiles the importance of using SEO for this industry, along with some tips and tricks to follow. Read on to learn more.
What is SEO for Hotels?
Let’s begin with the basics. Running a hotel isn’t just confined to offering cozy places and the best amenities; rather, it has become more about appearing in front of the right audience to stand out in the sea of options. That’s where SEO for hotels comes into play.
SEO is all about making your website more attractive to search engines like Google, so it can present you in front of the right audience at the right time. It involves using specific strategies to improve your hotel website’s rankings in the SERPs, ensuring that your hotel name will appear first in the organic results.
If you are new to the hotel industry and have no idea where to get started, it’s good to hire the best SEO agency for hotels and let their experts handle the rest. Scroll down the page to learn more about this technique here.
Why is SEO for Hotels Important?
Before we move to the strategies that may help increase your hotel website’s visibility, let’s outline the importance of Hotel SEO and why you should adopt this approach. Scroll down to learn more.
1. Drive Organic Traffic
SEO for hotels drives organic traffic for websites, thus improving online awareness and direct bookings. Remember that organic traffic from SEO is evergreen and will stay for a longer period.
2. Target High-Intent Users
SEO helps hotels target users with high intent – those who will actually become a paying guest at a hotel and contribute to conversions. Besides, it can help hotels deliver commission-free bookings since no middleman is involved in the process.
3. Improves Online Visibility
Hotels’ SEO helps improve online visibility of your business, so you can appear in front of potential guests searching for accommodations. If done appropriately, it can help hotels rank higher in search engine rankings.
What are the SEO Strategies for the Hotel Industry?
Now that you know the basics, let’s outline a few SEO strategies that actually deliver the best possible outcome for your business. Scroll down and have a look.
Find the Right Keywords
Keywords are the baseline for SEO; hence, you must begin by finding the appropriate SEO keywords for hotels that help you rank higher in SERPs. Find both the most competitive and less competitive keywords for the hotel industry and use them according to your services or USPs..
While it might be tempting to go after high-volume keywords, don’t overlook long-tail keywords. These might have less traffic and but can offer high conversion rates. So, find the list of best keywords and start using them in your content.
Create Quality Content
Content is the key, and that’s not changing anytime soon. Since you have now found keywords, it’s time to create quality content and use those keywords. Think about what your guests want to know, such as local attractions, best restaurants nearby, and more.
Make sure to create informative content that helps your potential guests. Also, keep your content fresh and updated with the latest information to boost your rankings.
Optimize for Local SEO
Local SEO for Hotels can be a game-changer; hence, you must use this technique in your marketing strategy to earn the best results. Local SEO is all about making sure that your hotel shows up in local searches. It’s important since most guests look for accommodations in a specific area.
To enhance your local SEO, you can optimize your GMB profile, which can significantly influence your local search rankings. Secondly, encourage guests to leave reviews, as customer feedback plays an important role in the same.
Mobile Optimization
One of the most popular SEO tips for hotels is to make your website mobile-friendly to facilitate on-the-go customers. Most users book hotels on mobile devices; hence, it’s mandatory to make your website mobile-friendly. Make sure it’s inviting, easy to navigate, and has faster load times to offer an excellent user experience.
A mobile-friendly website or app can boost users’ experience, thus driving more conversions and improving local search rankings.
Engage with social media
Last but not least, hotels must engage with social media to reach potential and high-intent users. Having a well-maintained social media account is mandatory to improve your business credibility. It can drive traffic to your website and generate bookings.
When using social media, don’t forget to add local hashtags, geo-tags, and user-generated content. Encourage customers to post their experiences on social media to establish hotel credibility.
Summing Up
That’s all about SEO for hotels. We hope our guide has helped you understand about the importance of using SEO strategy for a hotel and how you can make the most of it. Gone are the days when warm welcome and best-in-class amenities used to help hotels attract the potential customers, as now you must use SEO strategies to stay competitive. So, why wait? Use the best SEO strategy and stay ahead of your competitors.
If you are new to Hotel SEO, opt for the best SEO agency in Delhi, Xntrova Technologies, and let their experts handle the rest. Share your hotel details with them and their experts will then come up with the best hotel SEO strategies to boost your business growth.
