Twitter is the third-most popular social media platform after LinkedIn and Facebook, thus attracting businesses and brands worldwide. It is preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content. So, if you are new to Twitter Marketing and wondering how to get started, this guide is for you.
Here, we’ll compile everything about this emerging social media platform, uncover all the essentials and advanced strategies, and learn about some tried-and-tested methods to get started. Scroll down to learn more.
What is Twitter Marketing?
Let’s begin with the basics. Twitter Marketing, as the name suggests, is all about creating, publishing, and distributing your content on Twitter. It aims at attracting new and potential audiences via Twitter, boosting your conversions, improving brand recognition, and increasing sales.
Twitter marketing services include developing an effective social media marketing strategy, where you can post relevant tweets and connect with the right audience at the right time. Whether it’s about sharing updates, joining trending conversations, or responding to customer queries, Twitter allows brands to engage directly and instantly.
What Makes Twitter Marketing Unique and Beneficial?
Twitter and marketing – the combination might seem weird at once, but this will definitely take your brand to higher levels, if done appropriately. Here’s what makes Twitter marketing unique and beneficial.
Real-Time Engagement
Unlike other social media platforms that offer passive communication, Twitter is all about real-time engagement. People here discuss live events, trends, and breaking news, thus offering real-time conversations.
Brands can use this benefit to their advantage and connect with the audience instantly. You can respond to trends, reach your audience, and stay relevant in a fast-changing environment.
Hashtag Advantage
Hashtags are important when it comes to social media marketing, but their importance multiplies by manifolds in case of Twitter marketing. Tweets with relevant and trending hashtags receive much engagement and boost your brand awareness. It means that your business or trend can instantly gain visibility among the target audience if you leverage the hashtag power appropriately.
Direct Links with Influencers
Twitter offers direct access to influencers and industry thought leaders. It means that you can easily engage with them and make meaningful collaborations for your brand’s success. The best thing about Twitter is that the platform offers a blue tick or recognition to only authorized members, which means that you can easily find the right influencers for your business.
Younger Audience
Another thing that makes Twitter unique is its younger audience. Around 34.2% of users of Twitter belong to the 18 – 24 age group, which means that you have to plan Twitter marketing techniques as per the audience age. Twitter marketing is ideal if your brand is targeting Gen Z or younger millennials. With this, you can get direct access to this age group and make your brand popular among them.
How to Make an Effective Twitter Marketing Strategy?
To make the most of Twitter marketing, you must opt for the appropriate strategy that may help you stay ahead of the competition. Here’s how you can combine Twitter and marketing strategies and achieve your goal.
Audit your Twitter Account
First of all, you must conduct a thorough audit of your Twitter account. It is done to optimize all the key elements of your profile to enhance social media engagement. In this step, you begin by reviewing your profile bio, header image, and profile picture to ensure brand consistency.
Thereafter, check all the account details and make sure everything is up-to-date. Take a closer look at your past tweet performance using Twitter analytics and check what’s working and what’s not.
Set Engagement Goals
Now that you have thoroughly checked your Twitter account, it’s time to define your goals to get started. Determine what exactly you are looking for, such as more engagement, potential audience, conversions, etc., and create a further strategy accordingly.
Always set realistic, achievable goals to avoid the last-minute fuss. Besides, when setting your goals, do not overlook audience preferences and behaviors.
Create a Content Calendar
The next step is to make a content calendar, describing how and when you post the content on Twitter to meet your defined goals. A well-maintained social media content calendar will help you post timely and relevant content, thus maintaining quality and consistency.
When scheduling a content, always keep in the timeline, schedule, and trends. For this, you can use Twitter marketing tools, such as scheduling tools that determine the best time to post. However, do not overwhelm your followers with too many posts, as it will do more harm than good.
Engage With Your Followers
Twitter is all about creating a two-way channel of communication. The goal is not just to post regularly or stay updated with the trend, but also to communicate with the audience at the right time. So, if you want to make the most of your Twitter marketing strategy, it’s best to engage with your followers.
If you are struggling to connect with your audience, then you can opt for affiliate marketing on Twitter. Collaborate with the thought leaders and influencers of the industry and reach their followers and audience as well.
Measure and Adjust Strategy
When it comes to Twitter marketing, never stick to the same strategy for a long time. A static strategy often fails; hence, you need to assess your performance regularly and make real-time changes in the same.
Regularly monitors key metrics, like follower growth, engagement rate, and click-through rate. You can also use Twitter Analytics to check the performance of your tweets and overall campaign. New to Twitter marketing and have no idea how to get started? Connect with the leading Twitter marketing agency and let them handle the rest.
Summing Up
Gone are the days when Twitter was only used to share news and updates. Now is the time when you marketers leverage its potential to attract new buyers and boost their brand awareness. Twitter gives brands a real-time platform to boost visibility and audience engagement. So, with a well-planned strategy, you can harness the power of Twitter and can build meaningful presence on this social media platform.
If you have no idea where to get started, simply join hands with the Best social marketing agency in Delhi, Xntrova Technologies, and count on our experts. From scheduling to analytics, we offer everything you need to manage your Twitter marketing.
