New to SEO and have no idea about LSI keywords? Wondering why these are important or what role LSI SEO plays in your rankings? The term LSI first gained popularity in the mid-2000s when LSI technology was linked to Google’s search algorithm. However, most SEO professionals are still not using it in their SEO strategy, thus ending up losing several opportunities.
So, the question is, what are LSI keywords and why are they making a buzz these days? This guide explains everything about this LSI framework and how it can take you straight to the top of the search engine rankings. Scroll down to learn more.
What are LSI Keywords?
LSI full form is Latent Semantic Indexing, and these are the words or phrases semantically related to a target keyword. Let’s talk about LSI keywords examples to give you an appropriate idea. If your article is about “fitness”, then you can incorporate words like “balanced diet” or “calories” into your post as LSI keywords.
Including these phrases in your post can help search engines understand keyword intent and the context of your content. Besides, these keywords also indicate to search engines that you have added everything related to the search query, which eventually takes you to higher rankings.
However, you should be mindful that semantic keywords are different from related keywords. LSI keywords are contextually related to the main keyword, while related ones are directly related to the primary key phrase; hence the name.
Why are LSI Keywords Important For SEO?
Now that you know what is LSI, let’s now outline its importance in SEO and why you should include these keywords in your SEO-optimized pieces. Here’s what you might be looking for.
They make your content more relevant
There’s no second thought in saying that LSI keywords add context to your content, thus making your article more relevant in terms of the user’s query. They help search engines figure out what your content is all about.
LSI keywords boost your rankings
While LSI SEO is never considered important or these keywords are not considered as a ranking factor, the truth is that adding LSI to your content help improve your search engine rankings. Since LSI keywords add context to your content, they automatically make your content value-rich and informative.
They help you avoid keyword stuffing
LSI keywords meaning is straightforward – they are semantically related to the primary keyword. Hence, adding them to your content helps you avoid keyword stuffing and make your content align with EEAT in SEO.
LSI keywords make your content more value-driven
Another major benefit of using LSI in SEO is that these keywords help make your content more value-driven and comprehensive. With the help of these keywords, you can easily cover a broad view of your article, which automatically helps your article stay competitive.
How to Add LSI Keywords to Your Content For Higher Rankings?
LSI full form in SEO is Latent Semantic Indexing, which means that the approach is a bit different from adding regular or related keywords. Here, we’ve compiled some of the best ways to add LSI keywords to your content for better results.
Find the contextual keywords
First of all, use the LSI keyword generator to find the best contextual keywords that work with your content and then make a strategy to add them to your content. LSI keywords are not your regular related key phrases. Hence, you must be very careful when finding them for your content.
When looking for LSI phrases, focus on the user intent and look for keywords that align with users’ queries.
Add them strategically with the primary keyword
Finding the phrases using the LSI keyword tool isn’t enough to yield results. You must strike a perfect balance between the primary keyword and LSI words to achieve more value-driven content. Align them perfectly with both primary and relevant keywords to offer a better user experience and meet search engine criteria.
Incorporate them into Headings
The best place to use your LSI keywords for improved SEO rankings is headings and subheadings, where they can get noticed. Besides, you can add them to other highlighted sections, such as the introduction and conclusion. Be mindful that the placement of these keywords can make or break your content performance in SERPs; hence, use them wisely.
Update them regularly
Unlike primary or relevant keywords that often remain the same for a particular piece of article, LSI keywords might need a regular update to deliver the intended outcome. These keywords are related to the user’s intent, which evolves from time to time, thus requiring a regular update.
Does Google Use LSI SEO In Its Ranking Algorithm?
So, now that you are aware of LSI keywords and how to incorporate them into your content, let’s ask the most relevant question: Does Google even consider LSI as a ranking factor or include it in its algorithm?
The answer is NO. Please don’t panic, you read it right!! Google neither uses LSI keywords in its ranking algorithm nor has it ever emphasized using them in your content pieces. However, it does pay close attention to non-target-keyword terms on your page and uses them to evaluate your article’s relevance in terms of search query.
Put, while Google doesn’t promote using LSI keywords openly, it still prioritizes article pieces with contextually related terms for search engine rankings.
Summing Up
That’s all about it. While LSI SEO might not be the relevant term when it comes to studying Google’s ranking factors or algorithms, it is still related and can help boost your rankings. Be mindful that adding LSI keywords doesn’t magically skyrocket your page in the SERPs. But it might help make your content value-rich and contextually better than your competitors. So, why wait? Find them using the LSI keyword tool and include them in your content as a part of your overall SEO strategy.
New to the online business and have no idea where to get started? Contact the best SEO agency in Delhi, Xntrova Technology, and let their SEO experts help you with Latent Semantic Indexing. We are just a call away.
