Your website speed can influence your search engine rankings. The faster your website loads, the lower the bounce rate and the higher the conversion. However, speeding up your web pages isn’t as simple as it may seem. Many factors affect your website’s speed, such as poorly written code, heavy images, or anything else.
The best and the most effective method to locate the problem is to use Google PageSpeed Insights. This tool allows you to measure your website’s performance and indicate the area of concern. Once you know the reason for a slow website speed, you can use the tips and tricks below to score perfectly on this tool. If you are new to digital marketing, hire a digital marketing agency for professional results. Let’s get into the details.
How Does Google PageSpeed Insights Tool Work?
Google PageSpeed Insights is an effective way to test your website’s speed and identify the exact issues affecting it. To measure your website’s speed, enter the URL of a website whose speed you want to check and click “Analyze”. Google will take a few seconds and then assign an overall score between 0 and 100 based on various factors.
This tool measures your website speed for both Mobile and Desktop. Along with the Page Speed, you’ll see two different numbers, indicating the FCP (First Contentful Paint) and DCL (DOM Content Loaded). The tool also offers you some optimized suggestions to help improve your page speed. If you have no idea about the optimization techniques, then simply join hands with the SEO company in Delhi and improve your website speed.
5 Easiest Ways to Score Perfect 100% on PageSpeed Insights
Improving your PageSpeed score is challenging, as numerous factors influence this metric. Please be patient when working on your page speed; you won’t get immediate results. Here are five simple ways to improve your score on the PageSpeed Insights tool.
Optimize Images
Large image files primarily affect your page speed. Hence, it’s crucial to check the image size first and compress it as much as possible. However, maintaining the image quality is crucial, as low-quality images can do more damage to your website.
Users can install various plug-ins, like Optimus or WP Smush Image, to compress images smarter without losing quality. Once the plug-in is installed, it will scan your media library and find images that can be compressed further. You can also convert your images to the WebP format for faster download times.
Minify JavaScript and CSS
The next major reason that may affect your website’s loading speed is heavy JavaScript and CSS. So, it’s crucial to minify them to score perfectly on the PageSpeed Insights tool. To fix this reason, you can install a free Autoptimize plugin and optimize your HTML, JavaScript, and CSS code easily.
Compressing these codes can save many bytes of data and speed up the downloading and execution time.
Use Browser Caching
Nothing is better than the browser remembering the previously loaded code so it doesn’t have to load it repeatedly on every single visit. To achieve this, you can use the Browser Caching method and improve your page load speed by many times.
This method eliminates the need to load logos, data, and footers when a user moves from one website page to another. It automatically increases your website speed, thus improving the PageSpeed Insights score. If you are using WordPress sites, opt for W3 Total Cache, which improves your site performance by ten times.
Reduce Server Response Time
If the server response time is affecting your page load speed, then consider using a fast web hot and implement a CDN to reduce this metric. Users can opt for the KeyCDN or other similar CDNs to achieve the targeted response time.
If you have recently joined the digital world, consider hiring the best digital marketing agency in Delhi, like Xntrova, and take control of this metric like a pro.
Eliminate Render-Blocking Resources above the fold
If JavaScript and CSS resources appear in above-the-fold content, it automatically reduces the page load speed, thus affecting the overall performance. There are three common scenarios appear in this case.
If JavaScript and CSS files are above the fold, then simply use the Autoptimize plugin to resolve the issue. Font Awesome used in the CSS script can be render-blocking, so you can manually move to the footer to eliminate the issue.
The third issue is with Google Fonts. WordPress often loads the font in your header, thus affecting your page speed. To resolve this, install the Disable Google Fonts plugin and fix the issue.
Summing Up
Page load speed can make or break your website’s performance; hence, it should be checked to lower bounce rates and improve conversions. That’s all about the essential tips to score perfectly on the PageSpeed Insights tool. Try them according to the issue indicated by Google’s PSI tool and improve your site’s speed and ranking. For professional results, contact Xntrova now and discuss the details of your project with us.
